embrace the present through the analog of the past.
Polaroid
snap back
Role Copywriter
Credits Valentina Arboleda
Ask Position Polaroid as a brand that embraces nostalgia, celebrating the past while encouraging meaningful moments in the present.
Insight Society’s engrossment with the digital world has led us to lose sight of the beauty and connection in the real world around us.
Idea Polaroid lets us snap back to a simpler time to help us fully appreciate the present.
To bring the tangible connection into the hands of digital natives, we’ll send our message out in tech-obsessed, fast-paced cities.
OOH
📍Miami, FL
📍Boston, MA
📍Austin, TX
📍New York, NY
📍San Francisco, CA
Digital
And hijack the relevant places where the digitally obsessed are spending too much time, reminding them to slow down.
