paving the way for polyamory.
Bumble
TRUe love(s)
Role Copywriter, Art Director
🏆 One Club Miami Merit Award, Art Direction
Ask Show people looking for a dating app service that Bumble is the choice because it’s “a different way to date.”
Insight People who date differently from traditional relationship models want to feel seen, understood, and validated, as they’re often criticized and ridiculed by society.
Idea Normalize the differences in relationship preferences through spreading support of polyamory, highlighting Bumble’s new “Ethical non-monogamy” profile markers.
While people looking for polyamorous relationships online found Bumble to be the least useful platform for their desires…
social listening
True love(s) lets polyamorous daters know that Bumble takes initiative to help them find what they’re looking for.
The Buzz
We’ll take to Instagram, Reddit, and TikTok to spread the word about Bumble’s new profile markers .
Social
in-app enhancements
Users can add a pro-lyamory profile sticker to their profile to easily communicate their desires and generate their visibility.
Bumble will launch throuple date nights in the most common couple-spotlighted date spots, helping to overcome the perception that dates only involve two people.
activation
Brand partnership
We’ll collab with Netflix to create the newest edition of “The Ultimatum”—broadcasting polyamorous representation on TV—following the show’s inclusive motives with its recent Queer Love edition.