NotCo
Next time, no hangxiety.
recovery for the hangxious.
Role Copywriter
Credits Valentina Arboleda
Ask Launch NotHangover—a probiotic shot that reduces hangover effects by 70%—to Gen Z.
Insight Hangxiety, a common morning-after symptom for Gen Z, doesn’t just come from the dread of making a silly drunk decision—it’s also caused by alcohol detox mood swings, dehydration, and a lack of nutrients.
Idea A hangxiety café that brings recovery and community to the hangxious, offering NotHangover as the solution for next time.
INFLUENCER MARKETING
To build hype & suspense around the launch of Hangxiety Café, we’ll work with Gen Z’s favorite party influencers to drive awareness to hangxiety culture by generating relatable confessionals.
We’ll launch the Hangxiety Café in America’s biggest party districts, offering everything from grease and carbs to therapists and private barf rooms. The menu will also feature the NotHangover product so that next time, our customers can enjoy no hangxiety.
LAUNCH
Menu
Interior
We’ll spread the word by tapping into the most common sources of hangxiety, letting the hangxious Gen Z know that they’re not alone.
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For the hungover who need our food and services but are too down bad to get out of bed, we’ll offer free delivery on UberEats from 10 am-1 pm on Saturdays and Sundays following Hangxiety Café’s launches.
brand partnership
And, we’ll weave in consumer stories on social to show that next time, our product can reduce the hangxious feelings following those intoxicated interactions.
