bringing peace to those who fought for ours.

Apple

aidpods

Role Copywriter

Credits Valentina Arboleda

Ask Use technology to enhance a brand’s capabilities, creating something that wasn’t possible five years ago. 

Insight For veterans, and others with PTSD, certain noises can trigger anxiety and fear.

Idea Create an updated version of AirPods that can selectively filter out disturbing noises through the revolutionary technology of frequency filtering.

Case study

AidPods model

Without frequency filtering

With frequency filtering

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