bringing peace to those who fought for ours.
Apple
aidpods
Role Copywriter
Credits Valentina Arboleda
Ask Use technology to enhance a brand’s capabilities, creating something that wasn’t possible five years ago.
Insight For veterans, and others with PTSD, certain noises can trigger anxiety and fear.
Idea Create an updated version of AirPods that can selectively filter out disturbing noises through the revolutionary technology of frequency filtering.
Case study
AidPods model
Without frequency filtering
With frequency filtering